onehousing

OneMount Real Estate

Current Working Place

Product Design

Data Analysis

UXUI

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Expectations &

Design Process

My mission upon joining OneHousing is to undertake a comprehensive redesign of the entire website. My aim is to enhance the user experience by making home-buying solutions more accessible, personalized, and closely aligned with the needs and preferences of each individual user. Through this revamp, I strive to create a seamless and intuitive online platform that simplifies the home-buying process for all our customers.

Challenges

Role: Product Designer

💡 Defining the design scope

Discussions with stakeholders, product owner helped to understand the project's purposes and translate their vision into the plan:We calculated the design scope for each sprint: UX Research, Creating architecture, High-fidelity UI, Testing

🧩 Product wireframes and UI Design

Navigation structure, create wireframe and review with product owner and lead product designer. Matching the vision with the future product.

💻 Design system creation and management

Creating figma styles and components creation to keep the design consistent throughout all the project files and optimize the design process. Collaborating with the frontend team to create documents for each component.

🧪 Testing

Crossed our fingers and tested if our hypothesis were valid. As it was pre-launch or post-launch, we selected qualitative testing (user interview). Helps to observe interaction with the platform and get answer to “Why...?” question. Got some valuable insights regarding UX and made final design challengs

📈 Launching and Tracking

Last but not least. Making the plan regarding the following tests and UX Improvements. Set up analytics and learn about users behavior, discuss with product team to make improvements

About Product

Market Properties Intellegence

Providing exclusive information about real estate projects

Analyze project information, update information on price, project status, and handover schedule. The goal is for users to have information to continue their home buying journey. Main function:

• Project Insights
• Compare Project
• Area Insights

Properties Detail & Listing

Provide detailed informations and list the properties in the inventory

Helping users quickly search for the real estate they want, our goal is to help users make home buying decisions through our platform.
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• Property Details
• Properties Listing

Home Valuation

One of the key features of OneHousing

The feature helps users know about the price information of the house they own. If you live in Vietnam, try that feature now :D
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• Home Valuation
• Property value

UI Design

80+ components

completed after 50+ meeting weekly

UX Design

What’s behind the design solutions

Customer Journey Map

Building user flows how we expect users will go through. Identify weak points that may be destructive for users and design user-friendly interfaces.

Information Architecture

Create technical flows for developers and the product team. Consider all edge cases and errors.

Job to be done

After collecting all the insights about the product, it's important to structure them to understand how to understand users' triggers, motivations, and expected outcomes.

Research and Usability Test

We consistently engage in thorough research and conduct extensive user interviews both prior to and following the launch of our products. This rigorous process allows us to gain a deep understanding of the customer journey and behavior.

By analyzing this data, we are able to identify valuable insights and opportunities for development that are strategically aligned with our overarching business objectives.

Our commitment to these practices ensures that our product development remains customer-centric and effectively supports our growth and success in the marketplace.

Analytics

Metrics tracking

Setting up analytics is a key step for understanding how users interact with the product

We often have monthly UX Report sessions to sit together and see what good and bad problems the product has after launching. We make hypotheses based on the returned data and from there create new improvements. And we are using HEART to improve the user experience.

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