RoninMarket

Ronin Market

Product Design

Web3

.... bunch of things

Expectations &

Design Process

🎮 Steam Marketplace, but on-chain. Ronin Market is where players buy, sell, and trade real digital assets — NFTs from the biggest blockchain games in the world.

Challenges

Role: Product Designer

💡 Collaboration between Product Team

Working closely with POs and PMs to align business goals with design direction. We still follow Design Thinking — but adapt it to ship fast. Knowing what to cut without losing quality is the real skill.

🧩 Product research and propose design

Web3 moves too fast for traditional research cycles. I rely on AI-assisted research and competitor analysis to stay ahead. The real challenge: making complex blockchain systems feel simple and beautiful.

💻 Working with dev, qc what can be trade off

Blockchain has real constraints — slow confirmations, async processes, frustrated users. I work early with Dev and QC to understand the limits, then use skeleton screens, progress states, and micro-interactions to keep users engaged during wait times.

📈 Launching and Tracking

Last but not least. Making the plan regarding the following tests and UX Improvements. Set up analytics and learn about users behavior, discuss with product team to make improvements

The process

⚡ Fast enough for Web3. Rigorous enough to matter.

On a live blockchain marketplace, every design decision has real consequences — so I work in a way that's collaborative, intentional, and always shipping 🚚

Some highlights

Collection Listing

For browsing and buying

👉 Help users find the NFT they want and buy it with as little friction as possible.

🧠 We analyzed transaction habits to surface the most relevant payment method upfront — eliminating decision fatigue before it happened.

🧠 We also built a behavioral dataset from user interactions to power search recommendations that actually matched intent, not just keywords.

🚀 Conversion rate from Collection Listing to Checkout Successfully grew steadily at +2% per month from February to September 2025

Fortune Spin

Gacha time

⚠️ After digging into conversations on X and Discord, the team spotted a clear signal — Users wanted something fun on Ronin Market. Not just utility. Delight.

🧠 That insight led to Fortune Spin: a gacha-style feature designed to attract new users and keep existing ones coming back & it worked.

🚀🚀 X.XM$ {this a secret} in revenue within 6 months of launch. Conversion rate from visitor to buyer jumped from 25% to 35% — a 10% increase.

💧 But the data told a more honest story too. Users were churning fast after day 4–5. So we dug in and built a point system with free rewards to bring them back — turning a one-time spin into a habit loop.

#thankyouforeading

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