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Ronin Market
Product Design
Web3
.... bunch of things
Visit live product
Visit live product
Expectations &
Design Process
๐ŸŽฎ Steam Marketplace, but on-chain. Ronin Market is where players buy, sell, and trade real digital assets โ€” NFTs from the biggest blockchain games in the world.
Challenges
Role: Product Designer
๐Ÿ’ก Collaboration between Product Team
Working closely with POs and PMs to align business goals with design direction. We still follow Design Thinking โ€” but adapt it to ship fast. Knowing what to cut without losing quality is the real skill.
๐Ÿงฉ Product research and propose design
Web3 moves too fast for traditional research cycles. I rely on AI-assisted research and competitor analysis to stay ahead. The real challenge: making complex blockchain systems feel simple and beautiful.
๐Ÿ’ป Working with dev, qc what can be trade off
Blockchain has real constraints โ€” slow confirmations, async processes, frustrated users. I work early with Dev and QC to understand the limits, then use skeleton screens, progress states, and micro-interactions to keep users engaged during wait times.
๐Ÿ“ˆ Launching and Tracking
Last but not least. Making the plan regarding the following tests and UX Improvements. Set up analytics and learn about users behavior, discuss with product team to make improvements
The process
โšก Fast enough for Web3. Rigorous enough to matter.
On a live blockchain marketplace, every design decision has real consequences โ€” so I work in a way that's collaborative, intentional, and always shipping ๐Ÿšš
Some highlights
Collection Listing
For browsing and buying
๐Ÿ‘‰ Help users find the NFT they want and buy it with as little friction as possible.
๐Ÿง  We analyzed transaction habits to surface the most relevant payment method upfront โ€” eliminating decision fatigue before it happened.
๐Ÿง  We also built a behavioral dataset from user interactions to power search recommendations that actually matched intent, not just keywords.
๐Ÿš€ Conversion rate from Collection Listing to Checkout Successfully grew steadily at +2% per month from February to September 2025
Fortune Spin
Gacha time
โš ๏ธ After digging into conversations on X and Discord, the team spotted a clear signal โ€” Users wanted something fun on Ronin Market. Not just utility. Delight.
๐Ÿง  That insight led to Fortune Spin: a gacha-style feature designed to attract new users and keep existing ones coming back & it worked.
๐Ÿš€๐Ÿš€ X.XM$ {this a secret} in revenue within 6 months of launch. Conversion rate from visitor to buyer jumped from 25% to 35% โ€” a 10% increase.
๐Ÿ’ง But the data told a more honest story too. Users were churning fast after day 4โ€“5. So we dug in and built a point system with free rewards to bring them back โ€” turning a one-time spin into a habit loop.
#thankyouforeading
โœฒ Wanna be
starting โœฆย 
something?ย 
Working โœฒ worldwide.
Based in Vietnam.
Redefine the way you approach โœฆ design